Similar to the fashion industry, button styling changes all the time. Designers continue to tinker with what looks current and how they can get users to click or tap.

What has remained somewhat stagnant over time is information inside buttons — that being true until the last year or so…

Alex Zlatkus

product designer @trainual

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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store